Author: NA
Publisher: Collins Business (HarperCollins
Pages: 212
Price: Rs 299
Format: Paperback
Genre: Non Fiction / Business
Rating: 10/10
Genre: Non Fiction / Business
Rating: 10/10
If I had to say just one word to
describe the book, it would be ‘delicious’.
Who isn’t in love with Amul’s
topical ads? It never fails to garner a second look, whether on hoardings or in
newspaper. It would not be preposterous if I go on to say that subconsciously I
felt the need for this book. I would look at one of their hoardings or
newspaper ads, and just wish if I could see all of them together.
The book goes beyond just being a
chronological anthology. This fitting tribute to the long-running campaign,
with a cute little moppet in a red polka dotted dress, packs in a lot of punch.
From important world events to political crisis, from most talked about movies
to achievements in sports, from scandals to controversies; the Amul moppet has
a witty take on everything that captures our mindspace.
The campaign started by daCunha
Communications nearly 50 years back, has mastered the art of connecting popular
events or latest happenings with the brand through humour. Because of the need
to be relevant at any given time, the ads are doled out every week. The best
part is that the ads always accommodate the brand through clever interplay of
words, and perhaps that is why Dr. Varghese Kurien showed tremendous faith in
the agency by allowing them to churn out ads without the mandatory client
approvals.
The book is a mixed bag of best Amul
ads over the years, essays and personal favourites by illustrious people from
diverse fields like Amitabh Bachchan, Santosh Desai, Sania Mirza, Rahul Dravid,
Rajdeep Sardesai, to name a few.
