Title: There May Be An Asterisk Involved
The book provides a lot of insights into the workings of an advertising agency. My first job was at FCB Ulka, so I instantly connected with whatever the author had to say. In fact, it was quite nostalgic. I was in Client Servicing*, by the way.
Author: Vedashree Khambete
Publisher: Hachette India
Pages: 216
Price: Rs 299
Genre: Fiction / Romance / Modern Fiction / Indian fiction
Rating: 8/10
Format: Paperback
I am a
complete Cover Page person. I have to like the cover page to give book a
chance, otherwise no matter how good the content, I don’t venture in. It is
just the way I am.
I saw
this book around, and decided to check out a few reviews before reading it. It
looked interesting and now I am glad I read it.
At 216
pages, it is quite a fast read. I finished it in a couple of hours in my
limited reading time.
The
story is about Ira Bhat, a no-nonsense, passionate copywriter in one of the
best advertising agencies in the country, J. McCarthy. The book revolves around
her busy work-life and therefore, almost the lack of a social or personal life.
Her friends at work, Aditi and Sameer, keep the environment lively with their
leg-pulling and easy banter. The book essentially deals with how Ira negotiates
her life through tight deadlines, demanding boss, office politics, rumour
mills, idiosyncrasies of clients and an insecure ex while also finding romance
amid the craziness.
The book provides a lot of insights into the workings of an advertising agency. My first job was at FCB Ulka, so I instantly connected with whatever the author had to say. In fact, it was quite nostalgic. I was in Client Servicing*, by the way.
There
were quite a lot of footnotes. It aimed at providing clarity to someone who isn’t
familiar with the advertising jargons, and does so with wit and humor. I really
enjoyed the footnotes. They are in fact the funniest aspect of the book.
The
thing is it is not a masterpiece. You would not miss a thing if you do not
read it, but if you do, you will have fun, and you would know much about the
workings of an ad agency in the process.
Sample
few lines from the book:
*Postmen, peacemakers, punching bags – client
servicing executives are seen as all this and more. Part of their job is to
brief the creative team about what the client wants and present to the client
what the creative team will design to deliver. In their dedication to this
cause, they often face loss of face, limb and self-respect, at the hands of
demanding clients and uncooperative creative teams. It is a thankless job that
requires a special skill set – a high threshold of pain, a high tolerance for
personal humiliation, but contrary to industry perception, not necessarily, not
necessarily a low IQ score.
Review Book courtesy: Hachette India
Image source: Hachette India
This book's strength is in its simplicity!!!
ReplyDeleteAbsolutely. Simplicity is the word. Loved it :)
DeleteWaiting for the UBC posts :) Best Wishes
ReplyDeleteTo you too :)
Delete